Most of the large successful businesses today made a modest start. They started on a small scale catering to limited geography and then extrapolated it to other geographies. Revenue potential in a geography is limited, when the business wants to increase its business beyond these limits, the obvious option is to expand the business model to other geographies. This way the business will have the opportunity to tap the potential in those geographies.
The way Business is carried out varies from region to region. Though these variations are minor, nuances of a geography are best known by people in that geography. In order to do a good business in a geography, it is advisable to recruit locals and give them the responsibilities. This will be paid off in terms of greater business to the company. This is one of success factors of America Insurance Group founded by Cornelius Vander Starr.
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